Thursday, October 6, 2011

iPhone5 turns out to be iPhone4S

Yesterday's Apple Special Event: Let's Talk iPhone turned out to be a big disappointment to most Apple fans.

There were several rumors of concerning the launching date of the iPhone 5, but no one doubted the actual existence of this new product! People had been eagerly anticipating the arrival iPhone5 for a long time and some of had even waited on line to buy one. As Apple always likes to use the “hunger marketing strategy” to generate interest in their new products, once again the customer's appetite had been stimulated to ravenous proportions. However yesterday, Apple did not meet everyone’s expectations and the result was a severe fall of its stock price.



Now the emotion of anger and disappointment is spreading on Twitter and Weibo. People make jokes of iPhone4S as "iPhone for s**t". And there are many other interesting comments on this event, such as " There were always surprises in Apple's launching conference every year; this year, the biggest surprise is no surprise at all!". The most funny thing is the cry of China's Emulational mobile phone makers. They have already created the copies of iPhone5!


picture: http://store.taobao.com/shop/view_shop.htm?user_number_id=334927212

                                picture:http://news.itxinwen.com/yejingdongtai/2011/1005/354505.html


Like most people, I was a little angry with Apple at first. I remembered in September there were news re-twittered by thousands of people that iPhone5 would be launched on October 5th.. Then I suddenly realized that Apple never officially announced the coming of the iphone5. I searched on the Weibo and Twitter only to see " We are going to launch a new product in October" . Also, the invitation to media was creative and mysterious, but never referred to iPhone5. So, the fact was that the launch of iPhone5 was just media speculation, but became a ‘fact’ after several misquotes. What Apple did concerning this rumor was to just keep silent. This unique company really did good work on strict confidentiality, which successfully satisfied people's curiosity and created the much more buzz for Apple.

Only rumors, no truth. It seems that Apple played a trick on all of us. But maybe we would be more correct in saying that this time people worldwide deceived themselves… with the strong help of social media.

1 comment:

  1. I think people overreacted to the announcement. Like you said, Apple themselves never said that they were releasing the iPhone 5. It was social media that assumed it would be the iPhone 5, relying only on unnamed "sources." They shouldn't be angry at Apple, only at themselves.

    Besides, they sold more than 1 million preorders! It seems like the initial disappointment didn't stop consumers from buying. :)

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