Forever 21& Social Media

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Celebrated by many fashion-conscious and trend-savvy shoppers, Forever 21 has become a phenomenon in the fashion world, and is developing quite rapidly.

There are several brands under Forever 21: Forever 21, Heritage 1981, Forever 21 Girls,and 21 Men. Literally we could tell that its main target audiences are young people.

Many factors have contributed to the success of Forever 21, one of which is social media.

Forever 21 currently uses a vast number of social networkings. Its web site is polished-look, and convenient for customers to purchase online.

 Link: http://www.forever21.com/

Besides web sites, Forever 21 is active in Twitter, Facebook, Youtube, and the Skinny ( Blog). Its Twitter has already owned 215,965 followers, and 5,167,081 people like its Facebook.

Also, Forever 21 follows in the footsteps of other big brands like Kia, Snuggie and Toyota, tapping into the YouTube audience with a new online video contest called the ‘Haul of Fame Contest.’ This contest asks girls to make their own haul videos showing off their favorite ‘Back to School’ fashions. Contests like this are great publicity for brands, because each  haul video is spreading the world to tell about the brand and this fun opportunity to win cool Forever 21 prizes.

These social networkings all provide a link to its official website. Therefore, an information network was developed through the social media with Forever 21's official website at its hub, sending the latest news directly and widely to customers as soon as possible. This network not only offers customers an integrated online experience, but also enables the company to hear what the audiences really think.

The active performance on these social media shows the emphasize Forever 21 has put on these new communication platforms. As Forever 21 clearly positions its target audience under 30, who are also the main users of the social media, it's necessary and smart for Forever 21 to make this strategy. Let's look forward to a better social media campaign conducted by Forever 21!

Reference Link: http://socialtimes.com/forever-21-youtube-contest_b19901